World Union for Progressive Judaism Creating Space for Dialouge

PROJECT: Neighbours aims to reduce prejudice and promote mutual understanding between Jewish and Muslim communities in 10 European cities, through proactive engagement, structured encounters, and concrete joint action.

World Union for Progressive Judaism

Creating Space for Dialogue

PROJECT: Neighbours aims to reduce prejudice and promote mutual understanding between Jewish and Muslim communities in 10 European cities, through proactive engagement, structured encounters, and concrete joint action.

Project Scope

Brand Strategy

Brand Identity

Brand Standards Guide

Messaging and Copywriting
Digital and Print Collateral

Email and Social Marketing

Web Strategy, Design and Development

Project Scope

Brand Strategy

Brand Identity

Brand Standards Guide

Web Strategy, Design and Development

WHAT WE DID: As a new initiative, Neighbours needed everything from a logo to style guide and website. Our challenge was to develop a visual identity that spoke to each community with respect. We charted specific user journeys for each of the different audiences visiting the site and then created a scalable and user-friendly design system comprised of accessible typography, flexible design elements, and multiple overlapping color combinations.