Memorial Sloan Kettering

Walk.Fight. Unite.

PROJECT: Kids Walk is an annual event in Central Park that brings together patients, families, and students to walk and raise money for pediatric cancer research at Memorial Sloan Kettering Cancer Center. The event started as a grass-roots walkathon in Brooklyn.

Project Scope

Brand Strategy

Brand Identity

Brand Standards Guide

Messaging and Copywriting
Digital and Print Collateral

Email and Social Marketing

Web Strategy, Design and Development

Project Scope

Brand Strategy

Brand Identity

Brand Standards Guide


Themed Annual Walk Events

Digital and Print Collateral

Web Strategy, Design and Development


WHAT WE DID: Dosido helped grow the program into a nationally recognized event. We created the logo, brand architecture, website, posters and premiums. Since its inception Kids Walk has raised more than $5 million, with over $2 million raised in the first 2 years of the rebrand.

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