PROJECT: JCP Downtown had grown beyond its grassroots beginnings and was finding difficulty in clarifying its message to new and diverse audiences. Was it a community center? A school? A synagogue?
PROJECT: JCP Downtown had grown beyond its grassroots beginnings and was finding difficulty in clarifying its message to new and diverse audiences. Was it a community center? A school? A synagogue?
Project Scope
Brand Strategy
Brand Identity
Brand Standards Guide
Messaging and Copywriting
Digital and Print Collateral
Email and Social Marketing
Web Strategy, Design and Development
Project Scope
Brand Strategy
Brand Identity
Brand Standards Guide
Messaging
Business Papers
Sub-Brand Development
Digital and Print Collateral
Email and Social Marketing
Web Strategy, Design and Development
WHAT WE DID:
Dosido recognized that JCP had a unique opportunity to create a new model for Jewish life in the 21st century. We undertook a comprehensive rebrand to help JCP redefine its evolving mission. We reframed the in-person and online experience of community participation, and made it easier for people to get involved and make an impact.
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