Jewish Community Project Doing Good Downtown

PROJECT: JCP Downtown had grown beyond its grassroots beginnings and was finding difficulty in clarifying its message to new and diverse audiences. Was it a community center? A school? A synagogue?

Jewish Community Project

Doing Good Downtown

PROJECT: JCP Downtown had grown beyond its grassroots beginnings and was finding difficulty in clarifying its message to new and diverse audiences. Was it a community center? A school? A synagogue?

Project Scope

Brand Strategy

Brand Identity

Brand Standards Guide

Messaging and Copywriting
Digital and Print Collateral

Email and Social Marketing

Web Strategy, Design and Development

Project Scope

Brand Strategy

Brand Identity

Brand Standards Guide

Messaging

Business Papers


Sub-Brand Development

Digital and Print Collateral

Email and Social Marketing

Web Strategy, Design and Development

WHAT WE DID: Dosido recognized that JCP had a unique opportunity to create a new model for Jewish life in the 21st century. We undertook a comprehensive rebrand to help JCP redefine its evolving mission. We reframed the in-person and online experience of community participation, and made it easier for people to get involved and make an impact.