Heifer International is a global nonprofit working to eradicate poverty through gifts of livestock. Over 60 years, the brand had become fragmented and confusing. The assignment was to reassess the brand at every level and implement a visual identity program that could be adopted by all of its worldwide offices. Through logo, system design, intensive brand guidelines, and myriad print/digital/environmental applications, we were able to harness the energy of the organization and provide clarity to its mission.
Created for Girvin