The General Assembly brings together thousands of people for a three-day must-attend annual event that delves into key issues of importance to the Jewish community. Once every five years, the conference takes place in Israel. Dosido was tasked with creating the entire GA experience. We worked with and coordinated stakeholders, strategists, writers, sponsors and fabricators. We ideated the concept of GA as shuk, and created an actual marketplace of ideas. We created a content-rich environment that helped people find their way, communicated important information, and established a welcoming and unique sense of place.
Created for JFNA